The challengeCreate an immersive brand experience for Air Wick during the Sanremo Music Festival, transforming the launch of a new fragrance into an emotional, multi-sensory installation. The challenge was to translate scent into moving images capable of captivating visitors within a highly competitive event environment.
The idea2RIOT imagined a dreamlike version of Sanremo, where the city becomes a living landscape entirely transformed by flowers. Inspired by the fragrance's olfactory composition, the film blends surreal botanical imagery, still-life compositions and reimagined architecture into a sensory journey where scent and visuals reinforce one another.
The experience2RIOT conceived and directed the project from the initial creative concept to the final immersive installation. We developed the narrative, art direction, visual language and audiovisual content, supervising the experience through to its physical installation to ensure the emotional impact translated seamlessly into the exhibition space.
OutcomePresented during the Sanremo Music Festival, the installation attracted a constant flow of visitors, becoming one of the event's most engaging brand activations. The project demonstrates how immersive content can turn a product launch into a memorable shared experience, extending the emotional impact of a brand beyond traditional communication.
The challengeCreate an immersive brand experience for Air Wick during the Sanremo Music Festival, transforming the launch of a new fragrance into an emotional, multi-sensory installation. The challenge was to translate scent into moving images capable of captivating visitors within a highly competitive event environment.
The idea2RIOT imagined a dreamlike version of Sanremo, where the city becomes a living landscape entirely transformed by flowers. Inspired by the fragrance's olfactory composition, the film blends surreal botanical imagery, still-life compositions and reimagined architecture into a sensory journey where scent and visuals reinforce one another.
The experience2RIOT conceived and directed the project from the initial creative concept to the final immersive installation. We developed the narrative, art direction, visual language and audiovisual content, supervising the experience through to its physical installation to ensure the emotional impact translated seamlessly into the exhibition space.
OutcomePresented during the Sanremo Music Festival, the installation attracted a constant flow of visitors, becoming one of the event's most engaging brand activations. The project demonstrates how immersive content can turn a product launch into a memorable shared experience, extending the emotional impact of a brand beyond traditional communication.
