The challengeIntroduce a technical sports product while giving its name a broader emotional meaning and communicating performance, identity and digital connection.
The ideaTalento was created by Erreà Sport with Lega Pro as the official 2022–23 match ball. Its red, green and blue graphic language places emerging talent at the centre.
The experienceThe film focuses on material, surface and trajectory, translating thermobonded construction and textured coating into speed, responsiveness and play.
OutcomeAn embedded QR code connects supporters and clubs to dedicated content, turning the ball into a bridge between pitch and digital communication.
