SUPERBUDDA ✺ RETROAZIONE
The challengeMake the consequences of digital interaction perceptible by exploring the gap between a light virtual gesture and the real weight of the feedback it produces.
The ideaDeveloped by Turin's Superbudda collective, RETROAZIONE is an interactive environment where sound and image respond to one another and to the public.
The experienceVisitors' virtual actions return amplified through audiovisual transformation, making audience behaviour part of the system that reshapes the experience.
OutcomeIts definitive 2018 presentation at Fondazione Merz was curated by Olga Gambari and supported by Compagnia di San Paolo through the Ora! programme.
© Selected Works
2RIOT
CREATIVE STUDIO
© Selected Works
CREATIVE STUDIO
© Selected Works
CREATIVE STUDIO

More Works©

More Works©

More Works©

MSD ✺ Stories of Innovation

MSD ✺ Stories of Innovation

LIBERATO ✺ Turnà

LIBERATO ✺ Turnà

MSD ✺ FIGC

MSD ✺ FIGC

Air Wick ✺ Festival di Sanremo

Air Wick ✺ Festival di Sanremo

SUPERBUDDA ✺ RETROAZIONE
The challengeMake the consequences of digital interaction perceptible by exploring the gap between a light virtual gesture and the real weight of the feedback it produces.
The ideaDeveloped by Turin's Superbudda collective, RETROAZIONE is an interactive environment where sound and image respond to one another and to the public.
The experienceVisitors' virtual actions return amplified through audiovisual transformation, making audience behaviour part of the system that reshapes the experience.
OutcomeIts definitive 2018 presentation at Fondazione Merz was curated by Olga Gambari and supported by Compagnia di San Paolo through the Ora! programme.
© Selected Works
2RIOT
CREATIVE STUDIO
© Selected Works
CREATIVE STUDIO
© Selected Works
CREATIVE STUDIO

More Works©

More Works©

More Works©

MSD ✺ Stories of Innovation

MSD ✺ Stories of Innovation

LIBERATO ✺ Turnà

LIBERATO ✺ Turnà

MSD ✺ FIGC

MSD ✺ FIGC

Air Wick ✺ Festival di Sanremo

Air Wick ✺ Festival di Sanremo